If you have a business in the tourism sector, it’s likely that you already know that marketing is just another word for advertising. The scope of this article deals specifically with tourism marketing from an online perspective. It’s important to establish initially that if your tourism business isn’t online already you’re missing out on a lot of potential revenue. A professional website can be just as beneficial for a small business as it is for a larger company. Whether you run a guided tour business, a souvenir shop, a bed and breakfast or a small hotel a good tourism marketing campaign can do wonders for your business.
Many people, especially from the younger demographic plan, book and pay for everything online. The key is to ensure that your business can get the exposure that it deserves with an effective online presence. There are a couple of different routes that can be taken with regard to marketing a tourism business. The first route is to learn how to do all this stuff for yourself and maybe save some money. While it’s true that Internet marketing can be learned by anyone, it may not be a good idea. There’s a good chance that your attention to your core business, could be affected by the time it will take to learn how to market on the Internet. A better option may be to outsource the work to a professional tourism marketing expert.
Initially you will need a focus for your online activities and that will be your website. This is where you will explain the services or products that you can provide and build trust with potential clients. The website should be simple, clean and easy to navigate. The focus should remain firmly on your core business and banner ads or annoying pop up ads should be avoided. There are paid services to advertise your website, these popular tourism sites may be of interest. In conjunction with this or perhaps instead, if your brand is strong, you may decide to use your own advertising.
Advertising your new website could be carried out with a paid service such as Google AdWords. Most of the major search engines have an advertising network and results can vary wildly. It’s also important to realise that if you only use this paid route for traffic to your website, the traffic will stop when your advertising budget runs out. This isn’t to say that paid traffic is not useful, in fact it can be used effectively, for short bursts of visitors during a promotional offer for example. Another method of online marketing uses SEO and SMO in conjunction with content creation and website design. Essentially this will organically raise the profile of your website in the search engines making your site easier to find. This traffic takes longer to build, but the links will continue to generate visitors in the months and years to come.
As you can see there is a lot to learn about online tourism marketing and the learning curve is steep. If you would like to know more about marketing your business online, contact us. We are experts in this field and we would be happy to answer any questions or queries that you may have.